Marketing Communications Specialist - New Century FS - Ames, IA

New Century FS is headquartered in Ames, Iowa with branches across Central to Northwest Iowa and Southeast South Dakota. New Century FS employs approximately 330 employees (including seasonal workers) and serves over 13,000 customers. Providing quality solutions to be the first clear choice as your partner for long-term success, New Century FS offers energy, agronomy, agri-finance, precision agriculture, nutrient management, feed, grain, and turf products and services. New Century FS is part of the GROWMARK System, an agricultural cooperative serving more than 100,000 customers across North America and Ontario, Canada.

PURPOSE AND SUMMARY STATEMENT

Leads and facilitates marketing activity and communication.  Develops and monitors content to ensure quality standards are met and branding integrity is maintained.

ESSENTIAL JOB FUNCTIONS

Brand/Company ambassador representing New Century FS

Creates opportunities to use web-based media to support and promote brand-specific marketing and communication programs.

Ensures alignment between brand positioning, marketing initiatives and targeted audiences’ desire for web-based communications.

Stays current on trends in emerging technology that have applications within retail division marketing efforts.

Serves as a liaison between vendors, public relations, and video projects implemented including those projects that incorporate GROWMARK

Collaborate with GROWMARK Corporate Communications and design team to implement local marketing tactics.

Develop, implement, and maintain website and social media platforms to increase awareness of the brand and its history, while improving user experience and prospect engagement.

Creates marketing materials to improve advertising and brand awareness using multiple media types.

Responds to inquiries and monitors commentary related to the business to project and sustain a positive company image and promote interaction.

Works collaboratively both independently and in a team-oriented environment.

Creates, maintains and updates a Marketing Calendar for all departments

Creates company marketing campaigns

Coordinates advertising, promotional, gifts, events and donations programs for all departments

Develops positive relationships with our employees, vendors, and customers

Track Annual Sales Program Progress

Use tools available to help create cross selling lists and business analysis

OTHER JOB FUNCTIONS

Attends all meetings and trainings as assigned

Attends recruiting events such as: county fairs, 4-H events, FFA functions

Works with local schools to promote New Century FS

Amateur Photography and Videography

Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply

Required to drive to all locations and events as needed

Performs all other duties as assigned

REQUIREMENTS

Normally requires an Bachelor’s Degree and at least 2 years of marketing or communications experience or equivalent.

Ag related work experience preferred.

Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.

Must posses a valid driver’s license and satisfactory driving record.

Must be able to travel independently and overnight.

Ability to obtain drone pilot license

Ability to work extended hours as business conditions warrant.

Demonstrates the FS WAY Standards: Trust, Responsiveness, Excellence, Expertise and Solution Focused.

Occasionally exposed or required to:

• Extreme weather conditions (hot, cold, wet, etc.)
• Noisy conditions
• Working conditions may include dust, fumes, chemicals, and electrical hazards, requiring utilization of appropriate safety measures
• May be required to work at various heights
• Lift up to 50 pounds

Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.