Mgr, Marketing - Comm - AgVantage FS - Waverly, IA

AgVantage FS is headquartered in Waverly, Iowa with branches in Northern and Eastern Iowa. AgVantage FS has about 400 employees (including seasonal workers) and approximately 23,000 customers. The cooperative does business in agronomy, energy, precision agronomy, and agri-finance. AgVantage FS is part of the GROWMARK System, an agricultural cooperative serving more than 100,000 customers across North America and Ontario, Canada.

PURPOSE AND SUMMARY STATEMENT

 Responsible for the development, maintenance and support of various communication functions necessary to provide timely flow of information important to the company’s marketing efforts. 

ESSENTIAL JOB FUNCTIONS

 Work with department managers to increase awareness of diverse product and service offerings through marketing communications, strategic planning, reputation management, public relations, social media, advertising, and digital strategy.

Write, design, and implement internal and external communications pieces, including, but not limited to, brochures, sell sheets, radio scripts, videos, social media posts, postcards, events, and tradeshows.

Collaborate with GROWMARK Corporate Communications and design team to implement local marketing tactics.

Serve as a liaison between vendors for advertising, public relations, and video projects implemented, including those projects that incorporate GROWMARK.

Plan and manage tradeshows for distinct industries within the portfolio, i.e. logging, dairy, and farm technology.

Develop, implement, and maintain website to increase awareness of the brand and its history, while improving user experience and prospect engagement.

 Create, maintain, monitor, and provide recommendations to management regarding company’s digital marketing strategy for social media outlets, company website, online advertising campaigns, search engine optimization, web analytics, and internal SharePoint sites.

Utilize current technology, gained through experience and training, to monitor and maintain the company’s interests and exposure.

Ensure positive product visibility, strong brand recognition, and uncompromised company exposure to all stakeholders.

Generate metrics and reports of marketing efforts.

OTHER JOB FUNCTIONS

Assists with company marketing meetings, trade shows, and events.

Coordinates department news releases, customer communications and internal company communications.

Attends all meetings and personal development classes/seminars/training as assigned.

 Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.

Performs all other duties as assigned.

REQUIREMENTS

Normally requires a 4-year degree in Business, Agriculture, Marketing, or a related field and at least 5 years of related experience and/or training; OR the equivalent combination of education and experience to demonstrate knowledge of intermediate to advanced marketing procedures and proficiency. 

Basic Adobe Suite and photography experience preferred but not required.

Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.

Ability to manage multiple projects at a time.

Must have and maintain a valid driver’s license and satisfactory driving record.

May be required to work hours beyond those considered “normal” to meet seasonal demands.

Occasionally required to lift 21-50 lbs.

Must be willing and able to travel independently and overnight as needed.

Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.