Turf Seed Sales Representative - Seedway LLC - Elizabethtown, PA


SEEDWAY, LLC is headquartered in Hall, New York and currently employs 280 employees (including seasonal workers) nationwide. SEEDWAY is part of the GROWMARK system, an agricultural subsidiary serving more than 100,000 customers across North America, Canada, and Mexico. SEEDWAY, LLC is a full-line seed company providing high quality, high-performing farm seed products as well as lawn and turf products throughout Pennsylvania, New York, New England states, Florida, and South Carolina. We offer a leading line of vegetable seed for growers in the United States and Eastern Canada.



Responsible for sales of seed and related products within an assigned territory, working closely with the Sales Manager for the purposes of cross-selling to customers and dealers.




Conducts seed sales calls with targeted customers, landscape contractors, sports fields, golf courses and retail outlets.


Implements company goals and objectives that will grow the seed business and develop profitable relationships with customers.


Provides leadership for the development and/or implementation of all seed training and seed support needs.


Assists with and implements seed sales strategies that generate profitable sales.


Implements innovative sales programs and pricing strategies.


Participates in selected sales activities, i.e. customer meetings, trade shows, sales meetings to keep abreast of sales trends and sales environment.


Expedites the resolution of customer problems and complaints.


Makes seed and erosion control recommendations to ensure they meet the appropriate agronomic conditions.


Makes  recommendations regarding ways to improve and increase customer satisfaction.


Maintains accurate records of all sales and prospecting activities.


Maintains a current knowledge of products – seed, erosion control blankets, hydromulching supplies and soil amendments.


Completes and maintains a competitive analysis for all key competitors.


Identifies progressive customers and coordinates the sharing of these lists with other sales representatives.


Quotes prices, and prepares sales contracts for orders obtained.


Promotes the use of credit programs as a sales tool and helps provide the required information to establish credit.

Works with Microsoft Office products and other proprietary software to enhance business processes and maximize efficiency.




Maintains industry and university contacts to keep informed on developing trends and product introductions in assigned product areas.


Creates and participates in presentations during customer meetings and trades shows as required.


Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.


Performs all other duties as assigned.




Normally requires a minimum of a Bachelor’s Degree in Turf Management, Marketing, or other related discipline and a minimum of 4 years seed selling experience, or an equivalent combination of education and experience to demonstrate strong reasoning ability to solve practical problems and handle customer and/or operational issues.


Demonstrated GROWMARK core competencies including business knowledge, collaboration, communication, customer focus, decision making, and skill development.


Must have and maintain a valid driver’s license and satisfactory driving record.


Must be able to travel independently and overnight as needed.


Must be willing to work hours beyond those considered “normal”.
Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.


We are an equal opportunity employer, including protected veterans and qualified individuals with disabilities. Employment may be contingent upon receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.


Nearest Major Market: Harrisburg

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