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Marketing & Communications Coordinator - SEEDWAY - Hall, NY

Date: Apr 4, 2019

LOCATION: Hall, NY, US, 14463

Company: GROWMARK, Inc.


Seedway is headquartered in Hall, New York with branches in Pennsylvania, Florida, Vermont, Maine, and New York. Seedway has about 220 employees (including seasonal workers) and approximately 15,000 customers. The cooperative does business in farm, vegetable, and turf seed. Seedway is part of the GROWMARK System, an agricultural cooperative serving more than 100,000 customers across North America and Ontario, Canada.




Supports development, production, enhancement and implementation of marketing communication plans and projects including all media:  print advertising, website, catalog, brochures, direct mail, etc. for Seedway Farm, Turf and Vegetable Seed business units to enhance and promote Seedway as a successful, full-line seed business.





Supports development and production of Seedway catalogs, product brochures, print advertising, direct mail and other communication materials to enhance the image of the respective business units, promote product lines and support sales efforts.


Assists in the development of farm and turf seed catalogs.


Supports print advertising development and placement.


Develops and implements special projects and promotions for farm seed dealers (mailers, ads, sales promotions).


Participates and maximizes efficiency of resources and value for attendees in northern farm seed unit annual kickoff meeting.


Prepares materials, maintains booth appearance distribution and set-up at major New York trade shows.


Supports press release distribution for all business units, product lines and personnel.


Develops and expands knowledge of the seed industry and seed-related subjects of importance.


Assists Director of Marketing and Public Relations as needed in areas including but not limited to:  sales support, corporate projects, employee training, event organization and management, and supporting COO projects as assigned.


Schedules and executes all southern dealer marketing plan visits with southern district sales managers and business managers throughout Pennsylvania, Virginia, Maryland and other areas as needed.





Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.


Performs all other duties as assigned.





Normally requires an Associate’s or Bachelor’s Degree in Agribusiness, Marketing, Business Management, or other ag-related area or the equivalent thereof, and 3 - 5 years or more of marketing communications related work experience.


Fundamental understanding of agricultural production and business is preferred.


Proficiency in software applications:  Word, Excel, PowerPoint, In Design and Quark preferred.


Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.


Ability to work independently and in project teams, managing multiple projects simultaneously, and coordinate complex schedules.


Capacity for creativity in developing advertisements and marketing programs.


Flexibility to adapt and react to changes in scheduling, project needs and marketing opportunities.


Must have and maintain a valid driver’s license and satisfactory driving record.


May be required to work hours beyond those considered “normal”.


Must be willing to travel independently and overnight.


Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position. 



We are an equal opportunity employer, including protected veterans and qualified individuals with disabilities. Employment may be contingent upon receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.


Nearest Major Market: Rochester

Job Segment: Communications, Marketing Communications, PR, Advertising, Marketing