Mgr, Field - Territory - Seedway, LLC - Mifflinburg, PA


SEEDWAY, LLC is headquartered in Hall, New York and currently employs 280 employees (including seasonal workers) nationwide. SEEDWAY is part of the GROWMARK system, an agricultural subsidiary serving more than 100,000 customers across North America, Canada, and Mexico. SEEDWAY, LLC is a full-line seed company providing high quality, high-performing farm seed products as well as lawn and turf products throughout Pennsylvania, New York, New England states, Florida, and South Carolina. We offer a leading line of vegetable seed for growers in the United States and Eastern Canada.



Assists with the development and implementation of marketing plans, generating profitability and maximizing organic growth through key marketing activities. Works diligently to promote the brand, to establish new customers and to grow with existing customers





Supervises, leads and develops the dealer network to successfully grow the company’s business by providing leadership, setting performance expectations, providing feedback and actively maintaining performance management standards.





Works with Sales Manager in the development and implementation of marketing plans within assigned territory.


Maintains individual assigned accounts and relationships as well as develops new distribution channels where deemed necessary.


Ensures profitable sales growth of assigned territory through target marketing, competitive analysis, risk management, and continual management, coaching, and evaluation of the sales team. 


Develops and implements an effective sales administration plan that includes setting expectations, training, regular in-field coaching, measuring results, and follow-up.


Assists other Territory Managers on mid to large prospective sales calls and current “key” accounts.


Develops annual sales goals and key objectives that align with organizational goals and objectives through collaboration with assigned product sales team, oversees implementation and is responsible for outcome.


Oversees management of fixed assets and inventories through collaboration with location managers and/or operations manager.


Responsible for ensuring assigned dealer network comply with government regulatory requirements, safety standards and company policies and procedures.


Responsible for ensuring company credit policies and procedures are followed with dealer network.


Promotes cross selling efforts between all department salespeople within the assigned territory.


Coordinates and initiates plot tours, crop days, educational customer meetings and public relations events on behalf of the sales team with the goal of promoting SEEDWAY products and services.


Uses current target lists to identify progressive customers and to coordinate the sharing of these lists between all product divisions.


Provides continuous support and assistance to alliance partners and works closely with the Marketing team to develop promotional products.





Recruits, selects, and retains quality personnel. Trains, coaches, counsels, and disciplineemployees to develop individual talents.


Conducts and assists with training and informational meetings for assigned sales team.


Assists Agronomy Department Marketing Manager with the development of the company budget by forecasting sales volumes, projected margins and expense items.


Supports and contributes to total company goals and objectives through collaboration efforts.


Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.


Performs all other duties as assigned.





Normally requires a bachelor’s degree in business or related area or the equivalent thereof, and 5 years or more of business-related work experience to demonstrate knowledge of and the ability to demonstrate advanced marketing skills and sales leadership, supervise employees, generate profitable sales, build a repeat customer base, and gain market share.


Demonstrated essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.


Must have and maintain a valid driver’s license and satisfactory driving record.


Will be required to travel independently and overnight.


Ability to work extended hours and on-call as business conditions warrant.


Prefer an understanding of GROWMARK agronomy division products and services.


Must be able to obtain and maintain applicable professional certifications associated with the agronomy industry.


Occasionally exposed or required to: 

  • Extreme weather conditions (hot, cold, wet, etc.)
  • Working conditions may include dust, fumes, chemicals, and electrical hazards with appropriate safety measures.
  • May be required to work at varying heights.
  • Lift 51 - 70 lbs.


Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.


We are an equal opportunity employer, including protected veterans and qualified individuals with disabilities. Employment may be contingent upon receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.


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