Forage Product Manager - Seedway - Mifflinburg, PA

SEEDWAY, LLC is headquartered in Hall, New York and currently employs 280 employees (including seasonal workers) nationwide. SEEDWAY is part of the GROWMARK system, an agricultural subsidiary serving more than 100,000 customers across North America, Canada, and Mexico. SEEDWAY, LLC is a full-line seed company providing high quality, high-performing farm seed products as well as lawn and turf products throughout Pennsylvania, New York, New England states, Florida, and South Carolina. We offer a leading line of vegetable seed for growers in the United States and Eastern Canada.

Job Title:
Forage Product Manager

About the Role
We’re looking for a passionate, driven Forage Product Manager to take ownership of our forage seed product line and help shape its future. In this role, you’ll collaborate with sales leaders, product development experts, and vendors to identify market opportunities, introduce innovative products, and support sales growth. If you love combining business strategy with hands-on agriculture knowledge, this role offers the perfect mix.

What You’ll Do

• Manage the forage product line—selecting products, managing purchases, forecasting demand, setting pricing strategies, and overseeing inventory.
• Partner closely with sales teams to provide expert product and market insights that strengthen customer relationships and drive growth.
• Engage directly with growers to build strong, long-term partnerships and expand direct sales opportunities.
• Collaborate with the product development team to establish on-farm trials, analyze results, and bring data-driven recommendations to market.
• Grow Seedway’s presence by working with forage seed brokers, agents, and buyers to expand reach and maximize sales.

What We’re Looking For

• A Bachelor’s Degree in Plant Science, Agriculture, or a related field (or equivalent experience).
• 6+ years of experience in the seed, forage, or agriculture industry with proven skills in leadership, business strategy, and marketing.
• Strong project management, problem-solving, and planning abilities.
• Excellent collaboration and communication skills, with a customer-first mindset.
• Familiarity with marketing strategies, competitive analysis, and sales programs (experience with proprietary software is a plus).
• A valid driver’s license and clean driving record.
• Flexibility to travel independently (including overnight) and work extended hours when needed.

Why Join Us?
This is more than just a product management role—it’s a chance to make a direct impact on growers’ success and help shape the future of our forage seed business. You’ll work with a dedicated team, have the freedom to bring new ideas to life, and play a key role in expanding our markets.