Digital Social Marketing Analyst - GROWMARK, Inc. - Bloomington, IL

GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States. More information is available at growmark.com.

See what it's like to work at GROWMARK: https://youtu.be/CSVMnKCySsY

PURPOSE AND SUMMARY STATEMENT

Responsible for providing strategic oversight, implementation, and support of both GROWMARK & FS enterprise marketing initiatives across multiple digital channels/platforms that drives sales and build customer engagement and loyalty. Assures that the GROWMARK System’s marketing thrust is creative, focused, branded, effective, and coordinated across all divisions. 

ESSENTIAL JOB FUNCTIONS

•  Analyze, build, and execute digital marketing campaigns focused on the GROWMARK & FS social channels/platforms in collaboration with enterprise marketing strategists and leadership team. Ensure all digital content supports the overall strategy related to goals, voice, and brand. 
• Serving as resident expert and primary point of contact for the enterprise social media management channels/platform, including management and optimization of channels/platform. Responsible for managing digital social channel/platform requirements and vendor (GROWMARK owned and FS member managed) in coordination with IT.
• Responsible for management, optimization, and automation in the use of digital social management/website tools including publishing, reporting, listening, and day-to-day upkeep and maintenance. Ensure all content adheres to search engine optimization (SEO), search engine marketing (SEM), social, pay per click (PPC), text, etc. strategies that meet or exceed enterprise marketing goals. 
• Assisting in establishing the performance goals, measures, meeting SLA (service level agreements) and reports on related KPIs to establish benchmarks and drive future digital marketing social campaigns and strategies.
• Provide expertise and recommendations (including goals, execution, and testing) in specific channels to ensure inclusion where appropriate to marketing plan.
• Responsible for working with cross-functional team to understand analyze and assess digital marketing effectiveness, end-to-end demand generation programs, bring channel expertise to recommendations.
• Collaborate with various enterprise marketing teams including the customer/member marketing consultants on timeline, messaging, and multi-channels (social, website, email, direct mail, digital, events/sponsorships, etc.).
• Ensures a quality presentation of written and graphical social channel/platforms content, a positive visitor experience optimized for mobile customer experience in the marketplace.

OTHER JOB FUNCTIONS

• Responsible to stay actively engaged and build overall personal awareness on current and emerging trends, best practices and other relevant information related to digital marketing.
• Confidently and concisely build recommendations and present to all levels of leadership. Ability to effectively communicate both technical and non-technical information internally and externally teams.
• Responsible for encouraging, supporting, and promoting innovative practices, ideas, and technologies within the team.
• Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.
• Performs all other duties as assigned.

REQUIREMENTS

• Normally requires a bachelor’s degree in business, marketing, or the equivalent thereof, and 5 years or more of marketing related work experience to demonstrate marketing knowledge.
• Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.
• Must have and maintain a valid driver’s license and the ability to travel independently and overnight when necessary.
• May required to lift and move 21-50 lbs.
• May be required to work beyond what are considered normal business hours.
• Must have the ability to obtain and maintain a valid passport.
• Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position. 
   

We are an equal opportunity employer, including protected veterans and qualified individuals with disabilities. Employment may be contingent upon receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.