Research Marketing Analyst - GROWMARK, Inc. - Bloomington, IL

GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States. More information is available at growmark.com.

See what it's like to work at GROWMARK: https://youtu.be/CSVMnKCySsY

PURPOSE AND SUMMARY STATEMENT

Responsible for development and management of an enterprise marketing research and data strategy program that supports the FS & GROWMARK brand multi-channel enterprise marketing initiatives. Lead efforts in collecting, analyzing, and reporting data from a variety of sources to drive overall enterprise marketing strategies and increase effectiveness. Assures that the GROWMARK System’s marketing thrust is creative, focused, branded, effective, and coordinated across all divisions. 

ESSENTIAL JOB FUNCTIONS

•  Responsible for leading marketing research efforts in developing data collection tools and techniques, using data modeling tools, analyzing data sets and communicating findings, and contributing data-backed insights to the enterprise marketing strategy. Including working with enterprise marketing leadership to ensure language and parameters are established to collect the needed data from program participants (members and partners) to monitor and report on overall effectiveness. 
• In collaboration with business division(s) and enterprise marketing leadership assists in efforts to identify and develop quantifiable data, KPI’s, goals, and other measurable information for inclusion related to enterprise marketing strategy and campaigns.
• Assist in building enterprise marketing initiatives based on in-depth knowledge of current go-to-market execution focused on increasing our digital presence utilizing innovative marketing data collection tools/solutions with the ability for reporting progress and overall effectiveness. 
• Provides strategic support to enterprise marketing teams using data and insights by analyzing the impacts of campaigns from trending keywords, web analytics, survey responses, social media mentions, and other data/tools regarding potential markets, competitors, and even customer behavior. 
• Advises on any changes or actions needed to improve the efficiency or effectiveness of enterprise marketing strategy or execution.
• In collaboration with leadership, proactively research both industry and competitors marketing approach both at enterprise and regional level for awareness and overall effectiveness. 
• Confidently and concisely build recommendations and present to all levels of leadership. Ability to defend recommendations and answer tough questions.

OTHER JOB FUNCTIONS

• Analyzes industry and internal research for strategic recommendations using data analytics software, content management systems, social media listening tools and customer relationship management tools. Identify and leverage external expertise as appropriate.
• Ability to understand how to apply statistical techniques to group your data into relevant and actionable findings. Ability to proficiently present collected relevant data through dashboards and other data visualization tools in an understandable comprehensible way. 
• Responsible for encouraging, supporting, and promoting innovative practices, ideas, and technologies within the team.
• Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.
• Performs all other duties as assigned.

REQUIREMENTS

• Normally requires a bachelor’s degree in business, marketing, or the equivalent thereof, and 5 years or more of marketing related work experience to demonstrate strategic marketing knowledge, critical thinking, project management, and presentation skills.
• Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.
• Must have and maintain a valid driver’s license and the ability to travel independently and overnight when necessary.
• May required to lift and move 21-50 lbs.
• May be required to work beyond what are considered normal business hours.
• Must have the ability to obtain and maintain a valid passport.
• Ability and willingness to participate in required training that may include education on GROWMARK’s policies and procedures and additional training as it relates to the requirements of the position.  
   

We are an equal opportunity employer, including protected veterans and qualified individuals with disabilities. Employment may be contingent upon receipt of an acceptable and job-related background check, drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.